ABOUT ABAC POLL RESEARCH CENTER
Assumption University of Thailand

The Preamble to ABAC POLL Research Center
ABAC is an acronym for Assumption Business Administration College, a forerunner of Assumption University (AU). KSC is the institute of Knowledge Service Center, which was founded by Prof.Dr.Srisakdi Charmonman, a Vice President for Information Technology and chairman of ABAC KSC at AU. He also established ABAC Poll research center. The center was approved by Rev.Dr.Prathip M. Komolmas in 1997.


ABAC polls have been conducted to gather opinions, attitudes, beliefs, behaviors, and other social facts from a sample of individuals. Not only do polls have a wide variety of purposes, they also can be conducted in many ways -- including over the telephone, by mail, website, or in person. Unlike a census, where all members of the population are studied, polls gather information from only a portion of a population of interest -- the size of the sample depending on the purpose of the study. In a bona fide poll, the sample is not selected haphazardly or only from persons who volunteer to participate. It is scientifically chosen so that each person in the population will have a measurable chance of selection. This way, the results can be reliably projected from the sample to the larger population. Information is collected by means of standardized procedures so that every individual is asked the same questions in more or less the same way. The poll's intent is not to describe the particular individuals who, by chance, are part of the sample but to obtain a composite profile of the population.


Some of ABAC Poll's clients are the ministry of public health, the office of Thai health promotion, the office of Prime Minister, the office of national health system reform, the office of the narcotics control board, the ministry of justice, the ministry of finance, Bank of Government Housing, other nondisclosure private companies, domestic and international news media agencies.


ABAC POLL Vision
ABAC Poll visions itself as:
  • A world class academic and social research center
  • Dedicated to interdisciplinary social science research in the public interest
  • Engaged in the integrity of research scientists
  • Having advanced knowledge of public opinion and behavior through empirical research
  • Brightened by Assumption University policy and resources
The vision is accomplished through the collective efforts of our faculty and staff members and is guided by our culture and values of Knowledge, research, education, services, respect, trust, precision, accuracy, efficiency, and leadership.


ABAC POLL Missions
The vision would be accomplished through ABAC Poll missions as follows:
  • Hard working through the collective efforts of our faculty and staff members
  • Continuously conducting research, creating/searching Knowledge, giving/receiving education, having a service mind
  • Maintaining ABAC Poll research network both domestic and international affairs
  • Respecting human rights and dignity of research participants
  • Effectively utilizing limited resources for achieving its academic ultimate goals


OUR CULTURE AND VALUES



What We Serve
  • Public opinion polls
  • Marketing research (e.g., consumer attitude and behavior, consumer satisfaction, test marketing, retail audit)
  • Social research (e.g., public health, education, economy, population studies, political studies, election studies, organizational studies, entertainments and sports)
  • Evaluation research
  • Panel study
  • Modeling and analytical research
  • Highly specialized surveys (monitoring Thai youth's quality, surveys of consumers, Bangkok area study, monitoring household economy, election and exit polls)
  • Qualitative research methods (e.g., focus group discussion, observation)
  • Other services (e.g., formal training the next generation of pollsters and survey methodologists, organizing a seminar on surveys, consulting clients about survey methodologies, constructing questionnaires, collecting and processing data, analyzing data)


Who We serve
  • Government agencies
  • Business companies
  • Non-government organizations
  • Academicians and students
  • Mass media


ADMINISTRATION AND MANAGEMENT
ABAC Poll is a unit of 90 - 100 people, depending on the workload. 1200 temporary officers across the country have supported this team. Heads of projects have various Ph.D. and master degrees in statistics, sociology, survey methodology, economics, political science, public health, psychology, information technology, marketing, and business administration. The overall objectives are as follows:
  • To support academic freedom in the progress of surveys and polls
  • To gather an accurate information from a sample of individuals and present them to public organizations and business companies
At the direction of Assumption University's Rector and the chairman of ABAC-KSC, the ABAC POLL researchers have academically conducted all steps of a poll management.


RESEARCH TEAM

           Noppadon received a PhD in Computer and Engineering Management from Assumption University. He majored in Survey Methodology at the University of Michigan-Ann Arbor and received a master's degree in the year 2004. His course works included Complex Survey Data Analysis, Public Opinion, Questionnaire Design, Data Collection Methods, Survey Sampling, Statistics, Total Survey Errors, Survey Management, Cognition Communication and Survey Measurement, Seminar on Survey Design, Detroit Area Study (Housing Market, Income Inequality and Poverty, Discrimination, and Crime Surveys), Social Networks and Social Support on Public Health, and Behavioral Research in Public Health. He also got many certificates in quantitative and qualitative approaches (e.g., survey sampling, focus group discussion, survey sampling for statistician) from the University of Michigan. He had participated in U of M research projects (e.g., survey cost modeling, the national survey of American life).

          He had been working for the practical research of instructional improvement (i.e., the Consortium for Policy Research in Education, CPRE), which unites researchers from five of the USA leading research institutions-Harvard University, Stanford University, the University of Pennsylvania, the University of Michigan, and the University of Wisconsin-Madison.

          He attended Thammasat University and received another master's degree in sociology in 1994. He received a bachelor's degree in political science from Ramkhamhaeng University and a bachelor's degree in Philosophy (1st honor) from Saengtham College in 1990.

    Current Positions:
  • Director of ABAC POLL Research Center, Assumption University
  • Research Advisor registered at the Thai Consultant Database Center, The Ministry of Finance
  • Research Advisor, The Office of Thai Health Promotion
  • Research Advisor, The Office of Narcotics Control Board, The Ministry of Justice
  • Research Consultant, private companies
  • Director and Chairman of Public Opinion Section

           Mr. Tanapat received a Master of Sociology from Thammasat University and a Bachelor of Sociology from Chiang Mai University. In the present, the Deputy Director of ABAC POLL and Survey Research Center, Assumption University is also in charged of Research Advisor for Education Center, Assumption University, Research Advisor in marketing field to many companies and organizations, and Lecture under the topic of "Conducting Poll Concerning Thai Society", "Statistic and Survey Research", and "Technique of Survey Research". He possesses the Survey Research Project toward amount of football gambler, amount of money in each football match, and underground football casino Survey Research Project. His inspirations and future plan is to conduct index indicator of social problem risk such as gambling drug including missing of measuring tool.

           Mr. Thiti received a Master of Sociology and a Bachelor of Political Science from Thammasat University. The Deputy Director conducts many quality and quantity survey researches such as social research and marketing research, he is responsible for being representative of ABAC Poll Research Center to welcome and present the processing of the organization for those who visit the center, and lecturer under the topic of "Conducting Research", "Basic of Conducting Poll" to government and private organization. His achievements are Survey Research Project of the satisfaction of government and private organization service, conducting the awareness of public relation survey research, Consumer behavior survey research, conducting survey research of citizen opinion toward important politic and social issues, Survey research by using Focus Group technique. He would like to adapt communication technique in conducting the survey research and to study the missing of measurement for survey research and poll.

           Mr. Thewin received a Master of Sociology from Thammasat University and a Bachelor of Social Development from Khonkaen University. The Deputy Director ABAC POLL Research Center is experienced in being Chef of Matichon Research Department, Matichon Newspaper, Article writer for many newspapers such as Daily Matichon, Bangkok Business and etc., Academic Information Committee for the Office of Narcotic Control Board of Thailand, Research Advisor, Supporting Fund for Health Development, Research Advisor, Nation Healthy Insurance Department, Presenting the information to public such as moderator in debate, lecturer in education institutions and organization. He is responsible for assessing the research project of both government and private organization, conducting survey research of citizen opinion toward important politic and social issues, conducting the awareness of public relation survey research, and writing and analyzing the public research for communication media to review in the public such as research report, article, and analyzing report. Mr. Thewin has his own plan to push forward the citizen opinion research to be more acceptable, participate in international survey research, embroil in creating the good society and understanding the truth of life.

           Ms. Siripan received her Master Degree in Sociology from Thammasat University and Bachelor Degree in Social Development from Khon Kaen University. Moreover, she obtained a certificate in Qualitative Survey Research from The University of Michigan. She had experience in conducted the Qualitative Survey Researches for the private companies and the agencies such as the Thai Health Promotion Foundation, the National Health Security Office (Ministry of Public Health), the family's network (the Rama Hospital) and other private companies. Now, she is interested in studying use and disuse computer with Qualitative Data and Focus Group Discussion.

           Ms. Natenapist received a Master Degree in Population and Development from NIDA. She is very skilled in using SPSS program in data analyzing and polling. She is in charged of the head of survey research project of the Office of Narcotics Control Board. She is interested in conducting the survey in Population Studies, Data Processing in the social Research and poll development. Moreover, she is assistant in studying response and non-response rate in the survey research project to be on guard to the Thai youths.

           Ms. Srisuda received a Master Degree in Statistics from NIDA and a Bachelor of Science in Statistic from Khon Kaen University. The deputy director is experienced in conducting the surveys. She has ever conducted the research with the Thai Health Promotion Foundation. The outstanding projects are as follows:

  • The survey project of awareness and youths problem towards love and emotion.
  • The project of evaluating the expenses on smoking.
  • The project of evaluating the performance on resolving car accident problem.
  • The project of survey public opinions towards prohibition of alcohol beverage on television.
  • The survey project of evaluating stop drinking alcohol in Buddhist lent campaign in 2003.

           Now, she is interested in researching the efficiency of sampling process and sample forecasting, surveying youth's behavior and life style, and surveying discrimination in social.

           Mr. Chirasak received a Master of Population and Development from NIDA and a Bachelor degree in Statistic from Srinakarinwirote University. His achievement is using mapping system to do the sampling in the senators' election (2000), Bangkok election and the general election. Currently, he is interested in mapping system development for sampling and developing the field survey's quality.

           Mr. Pornpop received a Master Degree in Statistics from Kasetsart University and a Bachelor Degree in Applied Statistics from King Mongkut Institute. He also obtained a certificate of Survey Sampling for researcher from the University of Michigan. He conducted the research of the academic boards of the Office of Narcotics Control Board to estimate the amount of drug users and conducted the non-response rate research in the survey research project on drug problem. She is interested in studying Deff. and Variance from Process of Sampling in the survey research poll.

           Ms. Amata received a Master Degree in Statistics from Chulalongkorn University. She is in charged of sampling, assessing, and analyzing the result of ABAC poll research center. She had ever worked with expert and experienced person such as worked on drug problem, crime, etc. Her researches Project are as follows:

  • Predicted the election result (2001), Nakornsri Thammarat, Trang, and Pattalung provinces.
  • Surveying behavior on using telephone (2001 to 2004).
  • Conducted the Survey project of "Person of the year 2002".
  • Project of 30 baht (2003 to 2004), etc.

           She is, currently, interested in designing the sampling program, creating the models to examine corruption, and studying method of using statistic to apply in the researcher project.

           Ms. Naruemol received a Master of Business Administration and a Bachelor of Business Administration from Assumption University. She is responsible for conducting marketing research. She has ever conducted marketing research in consumer goods for many companies, conducted the research of investment condition in South East Asia of foreign business person and investor. Her future plan is educating the new tool to conduct marketing research which will be the advantage for the organization and developing database of both government and private organization to evaluate the procedure of the center.

           Mr. Suriyan received a Master of Public Administration from Burapha University and a Bachelor of Arts in Sociology and Anthropology from Thammasart University. He is responsible for conducting the research and all work regarding research methodology. He is experienced in working with consultants team of the Office of The Public Sector Development Commission (OPDC) to evaluate the Integration Provincial Administration Strategy, working with the Good Governance for Social and Environment Institute (GSE) and studying the policy implementation in project of the disposal of the harzarded waste in the East, cooperating with Ministry of Public Health to study the decentralization of public health to Local Organization. He conducted the research on Conflicts in Management of the Establishment of waste disposal center project: A case study of Chonburi Province. Currently, he is interested in working in field of policy study.

           Mr. Amram received a Bachelor of Arts in Mass Communication from Ramkhamhaeng University. His current charges are data analysis, data processing, and preparing presentation work. He is interested in studying the research methodology of both government agencies and private organizations.

           Ms. Kanchalee received her Bachelor of Arts in French from Khon Kean University. Currently, she is responsible for providing the data base to support research work, translating all of the research files, questionnaires, and survey results (both Thai-Eng and Eng-Thai), and do the general office work. She is interested in further study in field of technology information management, learning and finding new knowledge concerning research methodology to apply in organization's work.

           Ms. Ubolrat received a Bachelor of Business Administration in Marketing Management from Ramkhamhaeng University. She is responsible for coordinating field work with office work in order to be harmonized, controlling and managing the equipments in office to be in ordered. She is interested in studying the survey research marketing.

           Ms. Benchaporn received Bachelor of Business Administration in General Management from Ramkhamhaeng University. She is responsible for controlling field work, looking after and giving the data collector's security. She is interested in studying the survey research methodology and collecting data.

          Ms. Sakulrat received her Bachelor of Education in Computer Sciences from Suan Sunandha Rajabhat University. Now, she is studying in Master of Arts in field of Educational Psychology and Guidance. She is responsible for conducting the survey project on Drug's condition in community to monitor the drug problem 2005, supporting every research project which requires psychological information, and creating the measurement by using psychological questions. She is interested in studying the psychological survey on children and teenagers.

          Ms.Sirikanyan received a Master of Economic from Thammasat University and Bachelor of Economic from the same university. Her current research field of interests includes International Economics and Political Economy. She would also like to employ household survey to conduct economic research on topics, such like, Public's Reaction and Adjustment towards Soaring Oil Price, Household Debt, Public Economic Literacy, and economics of extortion charging.

          Ms. Pornpan received a Bachelor of Arts from Kasetsart University (1st honor). Now she is studying in Master of Arts (Education Psychology and Guidance) from the same university. Her past research includes the Satisfaction of Government officer around Bangkok. Her talent is to give an individual advice by using Buddhist Psychology. She also used to be a Lecturer Assistant for Counseling Techniques and Advanced Transactional Analysis training programs for Thai Airway. Co., Ltd. In additional she used to work as a Researcher Assistant in Conducting Measurement of Critical Thinking for university student. Her current research interests include Thai intelligence knowledge of student and university student

          Mr. Naruebeth received a Master of Science (Industrial Psychology) from Kasetsart University. His current research interests include Social Research Methodology which variety, accurate, and appropriate to eliminate the missing of Research, Behavior Research of individual, group, and organization, leadership condition of Nation organization, behavior that help the successfulness of organization, and equipment and advance technology to increase the potential of individual.

          Ms. Jirawadee received a Bachelor of Science (Applying Statistic) from King Mongkut's Institute of Technology North Bangkok. Her research generally involves controlling field research, finding database and data analyzing process. Her past researches include Government Agencies and Private Companies Research and Public Poll of the Center. Her current research interests include Decision Support System.

          Ms. Sirinporn Reungpongpan received a Master of Statistic from NIDA and Bachelor of Statistic from Burapha University. Her research generally involves Sampling Technique, coordinating with Project Manager, and collecting data. Her current research includes the Satisfaction of Government officer around Bangkok.

           Ms. Wilas received Bachelor of Sciences from Ramkhamhaeng University. She is in charged of accountant and also conducting many marketing researches for many private companies.

           Ms. Orraphin received a Bachelor of Arts from Ramkhamhaeng University. She is responsible for supervising and controlling the quality of field survey and also manages office work to be efficient. She has experience on evaluating the effectiveness of the strong of province to win the drug war project and helping to conduct the survey research under the topic "quality of women life and way of women life. She is interested in developing the quality of field survey to be more standardized.

           Mr. Wittawat received Bachelor of Information Technology from Krirk University. He has an experience in managing the process of computer system and network by using server, maintaining the problems that occur with the computer both software and hardware, setting both software and hardware in the office, operate the website such as voicekeeper, newsdigest, itmovement, technodigest and others website of the center. Lecturer at Occasional Training Center, Singburi. He has ever been lecturer Assistance at ABAC POLL and Survey Research Center, Assumption University. And his future plans are educating the new technology to be the advantage for the organization, developing the skill to follow the advance technology, creating other websites, protecting the data of the center form those who has bad intention including virus.

           Mr. Chakree received a Master of Computer Engineering from Assumption University. He has experience in managing the process of computer system and network by using server that run on many platforms and now, he is senior webmaster of the website www.abacpoll.com. He is in charge of controlling the computer system and computer servers within the center, handling the project that concerns information technology field, and being Q.A. Co-coordinator who guarantees the quality of ABAC Poll Research since 2002 until now. His future plan is developing the quality of the ABAC poll website, developing the ABAC Poll computer system to have more stability and highest efficiency, developing the IT officers of ABAC Poll to have the high quality and the best services, and participating in the Technology research project for the ABAC Poll.

           Mr. Jackrit received his Bachelor of Engineering Computer from Assumption University. He is currently IT staff and is in charge of handling and developing computer system and computer servers at office (Hua Mark). He is very good at resolving and giving advices regarding both Hardware and Software problems. He is interested in learning new technology especially which related to Data Centralization and Database Design in order to apply and be advantages for organization.

           Mr. Pakarin received his Bachelor of Engineering Computer from Assumption University. He is currently IT staff and is in charge of controlling the computer system and computer servers at office (Bang Na Campus). He is experienced in using Photoshop 7.0 and Adobe Golive 6.0, Macromedia Flash MX 2004 program, and he is very good at resolving problems regarding both Hardware and Software. He creates and develops a lot of websites concerned research courses such as Individual Research (BF.6993), Research Methodology (IB.6003/IM.6001), Quantitative Analysis for Management (BP.6901), and Web Survey. He plans to further study in field that would be advantage for the organization.

           Ms. Supaporn received a Bachelor of General Management from Suan Disit Rajaphat University. She is responsible for coordinating with both inside and outside the university, preparing the seminar for officers and outsiders under the interesting topic, and managing the document in the office. Her future plan is continue in Master degree in field of information technology or related field to be the advantage for the organization.

           Ms. Champa received a High Certificate of Accounting. She is responsible for being secretary supporting the survey research of the housewife opinion toward the topic of status and problem in the family of Thai health Promotion Foundation.

POLLING IMPLEMENTATION PROCESS
ABAC Poll can guarantee statistically a survey quality by providing various sound methodologies to its clients. The various methodologies in each poll are determined by experts in survey methodology including a conceptual framework, questionnaire design, pre-testing methods (e.g., think aloud, probing, test-retest), data collection methods (e.g., face-to-face interview, mail survey, phone survey, web survey), sampling methods (e.g., SRS, systematic, stratified sampling, stratified cluster sampling, area sampling), and complex survey data analyses (e.g., t-test, ANOVA, Chi-square, Wald statistics, Odd Ratio, Logistic Regression Analysis, Multiple Regression Analysis, design effect (DEFF), statistical weighting).


RESOURCE BASE
The surveys and polls demand an investment in human resources, time and cost. Researchers, statisticians, supervisors, and data collectors are based inside and outside the university.


ABAC Poll maintains 3 web sites at:

www.websurvey.au.edu
www.abacpoll.com
www.abacpoll.au.edu

Thaiconsult

ABAC Poll has two main offices, which are located at Assumption University both in Huamark Campus and Bang-Na Campus.
Note: More information, contact ABAC Poll, Assumption University.
Tel: (662) 7191549 - 50 ABAC Poll at Hua-Mak Campus
Fax: (662) 7191546 - 8
Tel: (662) 7070401-3 ABAC Poll at Bangna Campus
Fax: (662) 7232156-9

Email: abacpoll@au.edu







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Reproduction in whole or in part in any form or medium without express written permission
of Abac - Ksc Internet Poll Research Center is prohibited.